The History of the Burger

Wendy’s debuts a nationwide advertising campaign featuring Clara Peller, who, disgruntled by the shortage of meat on competitors’ burgers, shouts “Where’s the beef?”. The campaign is hugely popular and helps elevate Wendy’s status as a franchisor.

By this time in the history of the hamburger, 1 out of every 6 visits to a restaurant in the USA is to a McDonald’s.

French Chef Daniel Boulud debuts a gourmet burger at his fancy restaurant called the DB Burger. It sells for a hefty US $32.

Carl’s Jr introduces a new advertising campaign featuring sexy female celebrities chowing-down on burgers.