Negroni

The Negroni was allegedly born in Florence, Italy, cerca 1919, when an Italian aristocrat, Count Camillo Negroni, complained that the classic cocktail, the Americano, was a bit too subdued. Negroni, for whom the cocktail was named, had, according to barkeep legend, had acquired an affinity for strong whiskey while working as a rodeo clown in the States. The Negroni, has in recent years, due to skillful marketing by the Campari brand, become a classic in its own right.